Facebook Co-Founder Is Building a Social Network for Non-Profits [VIDEO]
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When: Mon, 20 Sep 2010 18:05:25 -0600
A few hours after (RED) CEO Susan Smith Ellis kicked off the Mashable
& 92Y Social Good Summit by saying that she thought someone needed to
create a social network specifically for connecting people to non-
profit organizations, Facebook co-founder and former Director of
Online Organizing for Barack Obamaâs 2008 presidential campaign Chris
Hughes took the stage to say he was building it. Though Hughes said he
still canât show off what his new project Jumo actually looks like,
he did give the assembled crowd clear overview of what heâs building.
Hughes began by talking about the January 12, 2010 Haiti earthquake, a
disaster he classified as one of âunspeakable proportions.â Over
75,000 stories streamed in across news sources in the days and weeks
following the earthquake. âThe content was horrific, but ultimately
galvanizing,â said Hughes, and ultimately led to $1.3 billion raised,
more than $31 million of that amount coming via text message
donations. According to Hughes, the disaster demonstrated two things.
First, that people want to help. When we see people in need, itâs our
human nature to want to reach out and lend a hand.
More importantly, however, the Haiti earthquake was a clear
demonstration of the unsustainable nature of crisis response. In 1989,
an earthquake of a similar magnitude hit San Francisco, said Hughes, a
city roughly the same size as Port-au-Prince, Haiti. In the 1989
earthquake, 63 people died. In the 2010 earthquake, 230,000 lives were
lost. âThese people werenât killed by an earthquake,â said
Hughes, âthe earthquake was just the catalyst. They were killed by
poverty.â
With that idea in mind, Hughes is launching Jumo later this year. Jumo
is an attempt to foster more long-term and sustainable relationships
between the people and organizations that are working to make a
difference, affecting social change on the ground in places like Haiti.
âWe feel that itâs imperative to make it easy for everyday
people⦠to take action,â said Hughes. Currently, though, itâs not
easy to connect and follow people on the ground who do this work day
in and day out. All over the web, relationship maps are developing,
said Hughes. Facebook maps relationships between people, Yelp maps
relationship between people and local businesses, Amazon maps
relationships between people and products. Jumo, which will launch a
beta product later this year, will map the relationships between
people and non-profit organizations.
To do that, the platform will be broken up into three main components:
Find, Follow and Support. First, Jumo will help you find non-profit
organizations by learning the types of things that interest you and
making suggestions. Second, the site will help you follow those
organizations by receiving a stream of updates about the work theyâre
doing and how that work is affecting real people. Hughes said he
doesnât expect people to visit Jumo.com every day, but will instead
offer the stream to people wherever they are, be that email, Facebook,
mobile or elsewhere.
Finally, Jumo will help people support the organizations with which
theyâve built a relationship. Hughes thinks that the call for support
should come only after people and organizations have built that
connection with one another. All too often, said Hughes, the donate
button on websites is big, flashy, and colorful and email calls to
action are in all caps and start with the word âUrgent!â Hughes
hopes that Jumo will move organizations toward a new era where
relationships are forged and cultivated before calls to action.
Check out Hughesâ presentation from the Social Good Summit below and
let us know what you think of the concept of Jumo in the comments below.
Image courtesy of Flickr, ari
More About: chris hughes, facebook founder, jumo, social good, social
good summit
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