Foursquare Launching New Must-Have Button for Websites
From: The Ilana <>
Reply-to: The Ilana <>
When: Mon, 20 Sep 2010 16:53:06 -0600
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Foursquare Launching New Must-Have Button for Websites
Foursquare has quietly added a new feature to its website this
afternoon that you won’t want to miss: a new “add to my foursquare”
button that can be embedded on any website.
If you own a business or publish a web page about any real-world
location, this very simple button will allow visitors to your website
to add going to your location as a “to-do” item and receive a push-
notification to their phones whenever they check-in anywhere nearby.
This small button could deliver a substantial part of the promise of
Foursquare - tying together our discoveries online with our
experiences offline.
Sponsor
The new feature was first seen and reported on by the watchdog blog
AboutFoursquare and the Foursquare site has been experiencing unusual
difficulties loading this afternoon. If it’s struggling right now,
imagine the load when these buttons are launching pop-ups for
locations from web pages all around the internet. In fact, the embed
code appears to be going up and down off the Foursquare site from
episode to episode of uptime this afternoon.
The official announcement of the new Foursquare iPhone app and this
button just went up on the Foursquare blog.
Retailers have long expected a day to come when they could push
coupons out to the mobile devices of people walking by their stores.
This model is much more user-friendly: push a “to-do” reminder about
your location whenever a person who expressed interest online
registers their off-line location near you via Foursquare.
This Makes Sense
A tool to convert web traffic into foot traffic, through automatic
proximity-based notifications? A whole lot of organizations will be
putting that on their websites very quickly. Users will enjoy it too,
as an easy way to remember to do the things they got excited about
while browsing online.
How many times have you looked at a commercial web page with buttons
on it for Digg or Delicious? Putting those on most commerce-oriented
sites is a waste of time and just makes it clear that someone doesn’t
know how those social sharing sites work. (Digg, for example, is for
news items primarily within the last 24 hours. When I see it on an
outdoor store’s page for a tent it’...
Sent from iPhone, sorry for the typos
